EGYPTIAN CELEBRITIES LEADING THE CHARGE IN REGIONAL FASHION

Celebrity collaborations with designers are nothing new, but in recent years, these partnerships have evolved into something far more powerful and far-reaching. A celebrity muse is no longer merely a face for a campaign; they have become an integral part of the design process, influencing the very fabric of a collection. From runway shows to retail

Egyptian fashion weeks have become a platform for designers, models, and fashion enthusiasts to showcase the country’s unique style to the world. These events have become a key fixture on the global fashion calendar, drawing international attention to Egypt’s growing influence in the fashion industry. With a combination of tradition and moderni